Articles tagged: Google Analytics
Is Google Shooting Itself In The Foot With Its SSL Search & GA Blocker?
In the last few days there’s been quite a bit of news emanating from Google’s Mountain View fortress.
Most of it has been fairly good, including a nice new open source web font resource for us web developers to play with.
However there have been two announcements by Google which don’t seem so good, and have me rather worried.
Web Analytics Without Crumbs
By crumbs I of course mean cookies – a fundamental part of how the current crop of web analytics and tracking tools work.
Due to the stateless nature of HTTP, in order to track a user across one or more visits to your site a cookie has to be placed onto their machine so they can be re-indentified every time a page is requested.
So if a user has cookies disabled then there’s no way for the analytics software to track them – at least in any meaningful way. Or is there?
Google Analytics goes Asynchronous
Google have just announced an amazing new feature / change to the way we implement Google Analytics tracking code. It’s called Asynchronous Tracking and basically it means that the GA javascript can be downloaded separately from the rest of the page’s content, resulting in faster load times.
Another nice effect of this is that we can now put GA code at the top of the page, meaning accuracy will increase!
I won’t go into the technical details, you can read those over at the Google Code Blog, and you should check out the migration examples too.
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