Division By Zero

Web Analytics Without Crumbs

By crumbs I of course mean cookies – a fundamental part of how the current crop of web analytics and tracking tools work.

Due to the stateless nature of HTTP, in order to track a user across one or more visits to your site a cookie has to be placed onto their machine so they can be re-indentified every time a page is requested.

So if a user has cookies disabled then there’s no way for the analytics software to track them – at least in any meaningful way. Or is there?

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